Advanced Essential Lash Overview
Derived from the elements necessary for natural biological processes, Neova’s Advanced Essential Lash is a part of an entire skincare line that supports the company’s focus on regenerating healthier looking skin. The Neova brand is part of the Philadelphia-based Procyte Corporation which was purchased by PhotoMedex in 2005. Procyte Corporation and its Neova brand utilize its biotech specialty to deliver clinically researched skin, hair, wound care and cosmeceutical products based on its patented Copper Peptide technology. With various licensed brands targeting dermatologists, plastic and cosmetic surgeons plus aestheticians at salons and spas, Procyte offers its brands to professionals and companies in the skincare field.
Its white backdrop with various blue accents the PhotoMedex.com site speaks to PhotoMedex and Procyte’s biotech image and suggests a straight forward clinical approach to disseminating information. The primary horizontal information bar links potential clients to the company information, press release, investment information, employment and company contact pages. Down the left side, the vertical tool bar, which is coupled by symbolic pictures of science, beauty and medical health, provides access to the company’s multilayered divisions including surgical lasers and products and cosmeceutical skincare. The right side of the website gives access to the latest company news. With its numerous brands lined up as logo links across the bottom of the site, navigating to the Neova brand is simple. Below the logo line-up the site offers three search engines that allow a search of the site, a search by brand and a search by the treatment desired.
Advanced Essential Lash – Product Description
A click of the Neova logo leads to a new web environment that hosts the vast product line associated with the company’s Copper Peptide technology. Neova represents an anti-aging therapy based on the copper’s ability to enhance collagen and elastin production in the skin. The product line which touches every area of everyone’s body includes total body skin treatments and lotions, cuticle creams, make up remover, aftershave, acne gels and eyelash treatments. While the horizontal navigation bar remained the same as that which was featured on the home page, the vertical bar on the left directs visitors to the brand overview, links to products sorted by treatment and by brand as well as physician information, an explanation of the Copper Peptide Technology and additional information requests.
Neova offers an advanced line that contains the trademarked Advanced Essential Lash, the perfecting elixir, and the refining lift eye gelée. The Advanced Essential Lash is a lash conditioner that uses the company’s copper technology to produce natural looking, stronger, longer and healthier lashes through follicle stimulation. Used like an eyeliner and priced at $140 online and containing a host of ingredients like Polypeptide Copper HCl, Hydrolyzed Keratin and Dimethicone, product reviews for Advanced Essential Lash were hard to find. One blog writer stated the results from Advanced Essential Lash were lost on her but her friends noticed the improvement in her lashes.
Advanced Essential Lash Advantage
- The product is offered under a professional’s care.
- The one review found was luke-warm but positive
Advanced Essential Lash – Drawbacks
- While the site provides some clinical information, it appears to be watered down and one-sided.
- Procyte’s products are only available through a skincare professional.
Advanced Essential Lash – The Bottom line
The image of Procyte and PhotoMedex is very supportive of the Neova brand, plus the patented Copper Peptide Technology gives the Advanced Essential Lash a basis for its effectiveness. However Advanced Essential Lash’s high cost and the inconvenience of physician involvement may be the trigger for the lack of consumer feedback. The lack of scientific research and clinical results on the company website also makes trusting Advanced Essential Lash a gamble.