Enormous Lash – Overview
Embellishing the path formerly stomped out by the legendary pumps of Avon and Mary Kay, Beauty Society Inc., formerly known as Intuit Beauty Inc., launched in Huntington Beach, California on March 1st, 2006. Not just a beauty supplier, Beauty Society was developed to build a network of “Divas” who desire to run their own beauty home business in accordance with the company’s mission of Beauty, wealth and humanity.
Founder Jeannie Lorin wanted to empower women to look and feel their best while doing their best for themselves as well as world. Beauty Society’s business opportunity brings the beauty and youth-preserving secrets of the famous and well-connected to everyday women at affordable prices. For Lorin, beauty runs deeper than most, which includes the beliefs of “personal independence and generosity of spirit”. These values have led to the Beauty Society Trilogy which represents: Beautiful skincare, Becoming a Diva and Women for Women.
Whether you visit BeautySociety.com or EnormousLash.com, the filigree emblem and the wild pink and black color scheme is an extreme replica of bold diva-like characteristics similar to the leads in Legally Blond or Clueless. Purposefully lacking subtlety, BeautySociety.com sports an iconic yet relaxed picture of its founder in the upper right corner and a series of product and program feature flash tiles on the lower half of the site. A highly interactive site, the home page features an audio message from Lorin, a Diva login, a Diva locator, product links, press articles, company info and contact pages, philanthropy, the business opportunity and a Diva of the Month showcasing the successful Diva’s back-story and sales pitch. Also, there are links to the company’s new refill and reuse program geared toward a more environmentally conscious brand.
Enormous Lash – Product Description
Providing the brand’s wildly popular eyelash enhancement product, Enormous Lash with its own platform, Beauty Society launched a one-page promotional site at EnormousLash.com. After being reformulated to remove controversial Parabens and Prostaglandin from its ingredient list, Beauty Society boasts of a powerful patent-pending formula that works just as well as its previous versions without irritation or nasty side effects. Applied like eyeliner twice daily at a cost of $95 per tube, Enormous Lash promises to last for up to nine months and comes with a one year satisfaction guarantee. Claiming to be a Nordstrom’s best seller, neither the Enormous Lash site nor the Beauty Society site contains an in-depth ingredient list or clinical research results. However, Beauty Society.com does offer plenty of testimonials, result photos and a list of frequently asked questions to sway a visitor’s decision.
While it was hard to differentiate the reviews between the new version and the previous Prostaglandin-laden version, the online reviews for Enormous Lash were overwhelmingly positive. In fact, Enormous Lash even earned the praise during a television news product challenge, where the product was used by three common viewers.
Enormous Lash – Advantage
- Maintaining the image of a responsible beauty brand, Enormous Lash was reformulated without harsh Parabens or Prostaglandin.
- Enormous Lash has received highly favorable reviews online and during a television product challenge.
- Enormous Lash is nearly half the cost of other comparable brands.
- Enormous Lash comes with a one year satisfaction guarantee.
Enormous Lash – Drawbacks
- Neither Beauty Society.com nor Enormous Lash.com provides an ingredient list.
- Clinical research data was not provided to substantiate Enormous Lash’s effectiveness
Enormous Lash – The Bottom Line
The price, the reviews, the guarantee and the display of company responsibility go far in supporting the purchase of Enormous Lash. Beauty Society shows that value-driven effective products don’t have to be delivered in boring packaging and white coats.