Eyesential

Eyesential Overview

Eyesential is a product whose tag line is “the beauty secret of the stars.” To that end, a list of actors and other well-known performers is given to support the claim that the product was developed for the Hollywood film industry. As far as the company’s web site appears, Eyesential does not make products other than its Under Eye Enhancer. The product’s claim is that it provides a lift to and eliminates wrinkles around the eyes.

Eyesential - Product Description

Eyesential claims to give its users a “quick fix” within minutes and last up to ten hours. Because of the amazing results, Eyesential has supposedly been a sort of “trade secret” of professional makeup artists.

I would love to list the product’s ingredients, but on the company’s web site, not a single ingredient is listed. When researching the methods of how the product works, the most information that could be found by the company that makes the product or by any independent evaluator is that it smoothes bags, lines and wrinkles. Unfortunately, this descriptor still does not explain how this is accomplished.

Interesting enough, the company’s web site provides a list of valid tips for improving the appearance of one’s eyes. None of the tips seem related to the product or involve the purchase of anything much more expensive than fruit. In fact, most of the recommendations are natural suggestions such as sleeping enough, wearing sunglasses and exercising regularly.

Eyesential Advantage

• The product has supposedly been around for thirty years.
• The company claims that the product is used by well-known celebrities known for their attractive appearance.
• Before and after photos show clear results.

Eyesential - Drawbacks

• The amateurish web site could lead customers to think the company selling the product is likewise unprofessional and the product of substandard quality.
• There is no ingredient listing.
• Dramatic language replaces scientific data on the hows and whys of the product’s features.
• For the purchase price of 39.95 pounds, buyers are not informed of the amount of product this provides (example: 1.5 ounce bottle).
• The link to purchase online failed, so buyers are left with the options of calling or faxing their order in to England.

Eyesential - The Bottom line

Eyesential general claims of reducing wrinkles without any attempt to provide data on how the product works does not inspire consumer confidence. These days, beauty product shoppers expect lists of ingredients (if not some evidence of clinical trials) before spending money on a product whose claims are no different from hundreds of other products’. If Hollywood actors’ names and photos are used to support a product, it would be nice to read a testimonial from one of the actors themselves. Buyers are better off trying some of the “Eye Care Tips” for safe, possibly more effective, and less expensive way to improve the appearance of their eyes.