Launched in 2005, Beauty Fusion was an entrepreneur’s answer to the lack of safe and effective lip plumping products that didn’t require the cost and inconvenience of doctor visits. Branding its Good Housekeeping Seal, the Fusion Beauty.com corporate profile page details its evolution and the company’s commitment to “fusing” dermatological and cosmetic advances with biological science to produce smart, safe, and high performing skincare products.
Using sex appeal and branding of the word “fusion” as promotional tools, Fusion Beauty’s website looks like an ad lifted from the fashion mags. The site is easy to navigate with category links based on its targeted cosmetic and skincare options. The scrolling media sidebar speaks to the company’s growing popularly along with its availability in stores like Sephora and Harrods plus a 2006 Emmy Award sponsorship.
Very marketing-based, the Beauty Fusion’s website takes some navigation to find supporting clinical details. Most of the clinical photos and product information is dedicated to its flagship product, Lip Fusion. As a result, the usual commercial links such as FAQs pages are absent. However, for a younger feel the site offers blog and a media appearance schedule.
LiftFusion – Product Description
Applying the desire for plumb lips to the skin, Beauty Fusion introduces LiftFusion. This skincare product stands as a breakthrough topical that offer a comparable alternative to doctor-administered anti-wrinkle injections. LiftFusion provides facelift effects with the use of a specially formulated topical designed to penetrate the skin’s many layers with its concentrated skin-firming contents.
In standard 2 oz size, a convenient wand or a mini to fit any purse, LiftFusion is a wrinkle-relaxing serum consisting of key ingredients like collagen, elastin, and hyaluronic acid. LiftFusion is designed to activate on contact relaxing skin muscles to reveal smoother and softer skin with the appearance of fewer wrinkles after just ten minutes. At prices ranging from $39 for the wand or $140 for the full size, the product pages provide a full list of ingredients, time lapsed clinical before and after photos, plus clinical statistics.
Offering several magazine excerpts with celebrity quotes and a celebrity fan page, true testimonials are scarce in exchange for the star factor. Third-party reviews landed near or at the top and dead last, with the poor reviews out-numbering the perfect scores.
- Fusion Beauty is the brainchild of an entrepreneur who spotted a gap in the beauty enhancing needs of those looking to fight aging without needles.
- LiftFusion comes in three sizes and price points.
- The product’s technology reformulates ingredients previously only available by injection to make them appropriate for topical application.
LiftFusion – Drawbacks
- The Fusion Beauty website dedicates a lot of attention to celebrity endorsements.
- Clinical information is buried beneath the initial layers of the site’s product pages.
- The cost of LiftFusion is less economical compared to other products that are cheaper and multifunctional.
- LiftFusion is not part of an entire skincare line.
LiftFusion – The Bottom line
Beauty Fusion, heavy on celebrity endorsements and light on clinical evidence, doesn’t provide in-depth information to critical consumers. The lack of a FAQs page and the high-gloss sexy photos tarnish credibility despite the Good Housekeeping Seal. LiftFusion claims medicinal level anti-wrinkle effects without the pinch of a needle. At a price point of $140 for two ounces and the 24-hour limit to lasting results, a client may be giving up a lot to avoid the pain of a doctor’s syringe.