neuLash – Overview
Despite support from actress Valerie Bertinelli, the mystery behind neuLash’s origin weakens the impact of the celebrity endorsement. The brand suggests a loose association with California-based Skin Research Laboratories in the promise of a free Skin Research Laboratories product, Magnesium Crystal Resurfacing Polish, with the purchase of neuLash serum.
Downloading the product brochure or visiting the contact page confirms that neuLash is manufactured and distributed by family-owned Skin Research Laboratories. However, a visit to their one-page website with broken product links to Promaxyl wrinkle cream and Magnesium Crystal Resurfacing Polish shows very little company information beyond the promise of complete customer satisfaction. The manufacturer’s website provides no reference to neuLash but promises scientific backing from chemists and advisors. From the packaging to the inclusion and formatting of the product brochure, neuLash bears resemblance to the brand RapidLash.
With a gray and white threaded background and gold, pink and red accents, neuLash.com drives home its promise of long lashes with flirtatiously lashed eyes staring into the distance. Just below that rests the Bertinelli endorsement, the product image and the free Skin Research Laboratories offer. The left vertical bar directs visitors to the products, its benefits and features, testimonials, the contact page, the product brochure and other points of interest such as an explanation of the product’s Triple-Action Formula.
neuLash – Product Description
At $150 per tube, the liquid eyeliner-like product suggests extended eyelash life and the transition from weak, brittle lashes to thicker, longer lashes that look healthier in four weeks of use. With an impressive safety assessment on the product page, neuLash promises to also protect lashes from the environment and the destructive effects of temporary cosmetic treatments, practices and procedures. Promising active eyelash technology, neuLash contains Provitamin B5, pumpkin seed extract, amino acids, Biotin, Hylaluronic acid and Isopropyl Cloprostenate–a derivative of prostaglandin, a fatty acid naturally found in the body to promote cell growth that is also used as an active ingredient in glaucoma drugs that have been linked to eyelash growth. These ingredients which make up the Triple-Action Formula deliver intense conditioning, hydration, strength, elasticity, length and increased volume.
The product webpage contains photos as well as testimonials for neuLash. At first glance it is clear that the after shots show darkened eyelids with the look of longer lashes. It’s hard to say if it is the lighting of the photo or a side-effect of neuLash. Third-party consumer reviews are mostly positive with no mention of darkened lids or the identical ingredients of the cheaper RapidLash brand.
neuLash – Advantage
- neuLash received high praise from consumers.
- The neuLash website provides an informative ingredient list.
neuLash – Drawbacks
- neuLash is nearly identical to RapidLash but costs $100 more.
- Results photos show the potential for darkened eyelids.
- Company information is ambiguous.
neuLash – The Bottom Line
Trust in neuLash active eyelash technology is shaken due to result photos with darkened eyelids and the absence of clear company information. Celebrity endorsements and questionable result photos aside, the glowing third-party reviews is all that maintains neuLash’s contender status as an effective eyelash enhancement product. With an identical ingredient list to the cheaper RapidLash brand, neuLash may only appeal to those who believe results must accompany a high price tag.