PX Prescriptives Overview
Founded in 1979, Prescriptives, an Estee Lauder cosmetic brand, centers on a customizable exact color-blending palette that matches cosmetics to each client’s unique color. The brand seeks to enhance the beauty of every woman no matter the skin tone or ethnic origin. The product line includes makeup and anti-aging lotions with sunscreen. Skincare in a cosmetic package was added to broaden the brand’s offerings.
Prescriptives.com offers clean and easy navigation through its dual menu bar. In addition to makeup, the Prescriptives product line includes skincare and fragrances. The brand’s skincare includes cleansers, tonics, moisturizers, eye treatments, problem solvers, resurfacers as well as self-tanning products. The site, which offers live chats with product analysts, provides informative product pages, which include product photos, additional product upsells, benefits and application directions as well as product sizes and prices. Knowing how much customers hate to find their favorite products discontinued, Prescriptives answers this nuisance with a Last Chance page which allows customers to stock up on the favorites that may no longer be trendy, but are never out of style for their personal collection.
For clients who would like to see the products in person, the website provides a store locators as well as a customer service page for additional questions.
PX Prescriptives - Product Description
Prescriptives provides a full facial care line within its skincare portfolio. Not leaving any skin type out, the company addresses normal, oily, dry, aging and problem skin as well as makeup removers.
The company offers four products that target the eyes’ woes. Among them is its Intensive Rebuilding Eye Cream. As part of an entire Intensive Rebuilding skincare line and at $65 for a half ounce jar, the eye cream rides on the brands exclusive HydraBuild and HylaFill technology that works to restore the eye’s firmness. The building side of the formula enhances the skin’s natural carbohydrates, proteins and amino sugars while the fill side uses Hyluronic Acid to increase the amount of moisture in the skin while reducing the eyes’ fine lines and wrinkles. Unfortunately, no other ingredients are disclosed.
In tracking a variety of third-party reviews, Prescriptives’ Intensive Rebuilding Eye Cream remained on the higher end of the rating scale. Many pointed to its moisturizing properties and their eyes’ improved appearance.
PX Prescriptives Advantage
- Prescriptives and its products carry the reputation and long standing of Estee Lauder.
- Prescriptives Intensive Rebuilding Eye Cream has received very positive reviews.
- The Intensive Rebuilding Eye Cream takes advantage of Prescriptives’ exclusive HyrdaBuild and HylaFill technology.
- The eye cream is part of an entire Intensive Rebuilding skincare line.
PX Prescriptives - Drawbacks
- Failing to offer clinical trial and research information, Prescriptives forces visitors to rely on the Estee Lauder name.
- A full ingredient list is not provided.
- The Prescriptives website does not include testimonials or result photos.
PX Prescriptives - The Bottomline
Just like its makeup line, the Prescriptives’ skincare line is inclusive. Targeting every type of skin and its many ailments, Prescriptives focuses on the beauty and youth of all women. Relying on the Estee Lauder branding, the Prescriptives website does not provide full content lists, clinical trials, result photos or testimonials. However, highly agreeable third-party reviews instill confidence. With an entire skincare line devoted to “rebuilding” and “refilling” the skin’s deficiencies, the Intensive Rebuilding Eye Cream focuses on the impact aging has on the eyes. The technology, the list of naturally occurring ingredients and the company’s origin make this eye cream a true contender.




