RapidLash: Does RapidLash Work?


Editor Review by : Sharon Collins : 3.5/5.0RapidLash
  • 3.50 / 5

RapidLash – Overview

In the emerging market of eyelash enhancement Rocasuba Inc., owner of RapidLash, is going against the formula in offering its new eyelash serum to the masses upon its launch in November 2008. Incorporated in Mashpee, Massachusetts in April of 2008, Rocasuba co-owner Robert Trow, a veteran skincare distributor and writer, recognized the opportunity for success by entering the market with an affordable eyelash product when competitors are competing with much more expensive versions. Trow’s expertise has allowed Rocasuba to provide a product that promises to be cheaper than the rest and equally or if not more effective as well. The marketing plan of mass appeal also attracted attention from mass retailers and drugstores propelling the availability and credibility of RapidLash much faster than the high-cost brands.

The clarity of a white background with gray, cosmetic purple and berry-colored accents, Rapidlash.com does double-duty in the promotion of RapidLash and Promaxyl, an eye treatment cream. The instant add-on of Promaxyl at the top of the website and on the tube of RapidLash creates confusion as it could be confused with the creator of RapidLash until a website visitor scrolls down the page to find that Promaxyl is actually a product. While the info bar links to the two products, the features and benefits of each, testimonials, frequently asked questions, product contacts, a site map and a shopping cart, no company information is provided. The main block within the home page promises the promotion of the appearance of natural lashes and brows. It also links to a PDF of the product brochure and includes a block devoted to RapidLash’s safety assessment.

RapidLash – Product Description

RapidLash

RapidLash Eyelash Renewal Serum promises to assist in the lengthening, thickening and strengthening of lashes in 30 days without the use of irritating drugs, detrimental side effects or the costly price tag. Available online or at drugstores and mass retailers such as CVS Pharmacy at a price of $49.95, RapidLash contains such ingredients as Provitamin B5, pumpkin seed extract, amino acids, Biotin, Hylaluronic acid and Isopropyl Cloprostenate–a derivative of prostaglandin, a fatty acid naturally found in the body to promote cell growth that is also used as an active ingredient in glaucoma drugs that have been linked to eyelash growth.

Applied like eyeliner, RapidLash has received much attention despite its short time on the market. Consumer reviews averaged a solid rating of 4 points on a five point scale. Many raved about the results as long as the product was used correctly with a heavy dose of patience since long lashes may take up to two months to materialize for some.

RapidLash – Advantage

  • RapidLash is affordable for the masses at $49.95 per tube.
  • High consumer reviews support the effectiveness of RapidLash.
  • RapidLash.com offers an in-depth ingredient list with definitions.
  • RapidLash is available online or at mass retailers and drugstores.

RapidLash – Drawbacks

  • Clinical research and result photos are scarce.
  • The website provided little company information.
  • Company testimonials seem more geared toward the growth of brows rather than eyelashes.

RapidLash – The Bottom Line

RapidLash is earning a growing reputation for eyelash growth despite only promising the appearance of long healthy lashes. The website shows two reviews and result photos for fuller eyebrows and only one for eyelashes which wasn’t highly remarkable. Delivering a product with an active ingredient, even if it is a derivative of prostaglandin at a cheaper price than leading competitors with similar results is impressive. Since third-party reviews were much more reassuring and considering that RapidLash is nearly $100 cheaper than the rest, it is definitely worth the gamble.

There are quite a few eyelash enhancing products on the market today, many of which appear to be capable of providing a few key benefits. Specifically, in addition to providing improvements in eyelash length, volume, and texture, an eyelash enhancer should also contain only quality ingredients. Furthermore, these ingredients must be able to nourish lashes so that they stay well conditioned and strengthened against premature breakage. Because of the importance of these characteristics of an ideal eyelash enhancer, along with the large number of eyelash products sold today, we've listed several of the top eyelash enhancers below.

Top 10 Eylash Enhancing Products

  • Idol Lash

    Idol Lash
    • Ability Strengthen and Condition Eyelashes
    • Provide Essential Ingredients to Promote Maximum Growth
    • Ability to Improve Lash Texture and Volume
    • Quality of Ingredients
    Overall Raw Score
  • Latisse

    Latisse
    • Ability Strengthen and Condition Eyelashes
    • Provide Essential Ingredients to Promote Maximum Growth
    • Ability to Improve Lash Texture and Volume
    • Quality of Ingredients
    Overall Raw Score
  • Revitalash

    Revitalash
    • Ability Strengthen and Condition Eyelashes
    • Provide Essential Ingredients to Promote Maximum Growth
    • Ability to Improve Lash Texture and Volume
    • Quality of Ingredients
    Overall Raw Score
  • RapidLash

    RapidLash
    • Ability Strengthen and Condition Eyelashes
    • Provide Essential Ingredients to Promote Maximum Growth
    • Ability to Improve Lash Texture and Volume
    • Quality of Ingredients
    Overall Raw Score
  • LiLash

    LiLash
    • Ability Strengthen and Condition Eyelashes
    • Provide Essential Ingredients to Promote Maximum Growth
    • Ability to Improve Lash Texture and Volume
    • Quality of Ingredients
    Overall Raw Score
  • Marvelash

    Marvelash
    • Ability Strengthen and Condition Eyelashes
    • Provide Essential Ingredients to Promote Maximum Growth
    • Ability to Improve Lash Texture and Volume
    • Quality of Ingredients
    Overall Raw Score
  • ElastiLash

    ElastiLash
    • Ability Strengthen and Condition Eyelashes
    • Provide Essential Ingredients to Promote Maximum Growth
    • Ability to Improve Lash Texture and Volume
    • Quality of Ingredients
    Overall Raw Score
  • Lashovee

    Lashovee
    • Ability Strengthen and Condition Eyelashes
    • Provide Essential Ingredients to Promote Maximum Growth
    • Ability to Improve Lash Texture and Volume
    • Quality of Ingredients
    Overall Raw Score
  • Lash Relonge

    Lash Relonge
    • Ability Strengthen and Condition Eyelashes
    • Provide Essential Ingredients to Promote Maximum Growth
    • Ability to Improve Lash Texture and Volume
    • Quality of Ingredients
    Overall Raw Score
During our research, the skin care specialists we consulted provided useful tips that contribute to achieving and maintaining beautiful, healthy eyelashes, including the following:
  • Be certain to consistently apply the product(s) you choose in accordance with its directions for use;
  • Pay special attention to removing any makeup that you have applied both mascara as well as eye shadow prior to bedtime;
  • Eating a healthy diet that contains milk and fish can help strenghten eyelashes;
  • Drink at least eight glasses of water a day to stay well hydrated;
  • Avoid excessive intake of caffeinated and alcoholic beverages, as they may contribute to dehydration and exacerbate the appearance of fine lines and wrinkles; and
  • Be sure to get adequate rest every day
**This is a subjective assessment based on the strength of the available information and our estimation of efficacy.
Sharon Collins

Sharon Collins earns a medical degree in D.O and even has a fellowship in Cosmetic dermatology. She loves to write and discuss about the common beauty issues that most women juggle with. With her writing she aims to pass knowledgeable information about beauty and even pass on certain beauty secrets.

2 Comments

  1. Yajaira

    July 25, 2014 at 6:46 am

    I absolutely love latisse. It does stop working after the 3 month period. I find that alternating with rapidlash keeps my eyelashes full and long. I also would recommend lash md which seemed to work better than rapidlash for me. I also use Lancome oscillating primer before applying my mascara and it is the most amazing product ever!

  2. Zoya

    July 24, 2014 at 7:00 am

    I haven’t used Latisse, I’ve used PTR Lashes to Die For, Rapidlash and Lilash. Far and away, Lilash is the best. I can’t imagine that Latisse could work any better.

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