Shiseido White Lucent Concentrated Brightening Serum: Does Shiseido White Lucent Concentrated Brightening Serum Work?


Editor Review by : Jill McDonald : 3.5/5.0Shiseido White Lucent Concentrated Brightening Serum
  • 3.50 / 5

Shiseido White Lucent Concentrated Brightening Serum – Overview

Establishing its roots as a pharmacy four years after the Meiji Restoration in 1868, Shiseido Pharmacy was the first westernized pharmacy in Ginza, Japan. Even to the point of offering Japan its first soda fountain, the founding head pharmacist, Arinobu Fukuhara sought to bring the benefits of western pharmaceuticals to Japan when herbal remedies were still more widely accepted. Incorporating a heavy research and development orientation in the production of cosmetics and personal care products, the Shiseido Pharmacy grew to become one of Japan’s oldest sustaining companies due to its dedication to five management principles which are quality first, coexistence and co-prosperity, respect for customers, corporate stability, and sincerity in business transactions. This philosophy led to a store chain network, customer loyalty programs and worldwide expansion.

Demonstrating its Asian style in its Internet presence and product styling shows Shiseido Company’s pride in its two-century-old emergence as a lasting skincare and cosmeceutical company. First in white and pink with a simple menu bar on the left side, Shiseido.co.jp/e/ introduces its skincare, makeup, fragrance, body care, sun protection, and products for men. A simple flash box showcases the brands main product feature, while links to the Shiseido store, investor relations, downloads, and new offerings are highlighted down below. The very last footer directs customers to the US and European versions of the site, contact and site map as well as the terms of use and privacy policies. Selecting the US site, Sca.Shiseido.com has more of a fashion magazine appeal In black, pink and white with distinct cosmetic images leading visitors to the news and events, award winners, products, foundation tutorials, skincare, looks by season, beauty behind the scenes, and purchase locators as well as a FAQ and email registration on the left. Just above the flashing product feature, the website provides a search tool, in-depth company information, a point of contact, link to employment and an account sign-in.

Shiseido White Lucent Concentrated Brightening Serum – Product Description

Shiseido White Lucent Concentrated Brightening Serum

The US product page provides a listing of brands by treatment, makeup and fragrance. The treatment line includes skincare, sun protection and body care among others.

Shiseido’s White Lucent brand counteracts the muddled blotchiness of skin as it ages. Its technology works to defeat the elements that plague the face with dull, spotted, rough skin. While not all the brand’s products are available in every country, Shiseido White Lucent Concentrated Brightening Serum is formulated with a Super Spot Deacti-complex which seeks dark spots and dullness to respond to the malfunction in the skin’s organic communication process. Despite the $118 price tag there were an abundance of positive reviews, however, a full product list beyond mention of the Deacti-Complex and a vague reference to the use of Vitamin C was missing. Additionally, Shiseido White Lucent Concentrated Brightening Serum appears to be out of stock and restricted to major department store retail availability.

Shiseido White Lucent Concentrated Brightening Serum – Advantage

  • Shiseido White Lucent Concentrated Brightening Serum attacks the effects of aging skin tone on three fronts.
  • The company website offers an extensive history of the company’s origins.
  • Shiseido White Lucent Concentrated Brightening Serum has earned a vast amount of positive reviews.

Shiseido White Lucent Concentrated Brightening Serum – Drawbacks

  • Shiseido’s various websites dedicated to similar information was a little disorienting.
  • Shiseido White Lucent Concentrated Brightening Serum may be too costly for some.
  • An ingredient list for Shiseido White Lucent Concentrated Brightening Serum was non-existent.

Shiseido White Lucent Concentrated Brightening Serum – The Bottom Line

While the exoticness of Shiseido is very appealing as is its industry history, the mystery surrounding how Shiseido White Lucent Concentrated Brightening Serum achieves results is unbecoming at $118 per tube.

There are many promising skin brightening products available today that can be used to make skin appear brighter and more youthful. At the same time, it is important to carefully consider the promised benefits of any skin brightener in the light of that product's specific ingredients. A quality skin brightener should be formulated from compounds that show promise in lightening skin tone, a function that may also include reducing the prominence of freckles and other sun spots. Optimally, a skin brightener will also offer anti-wrinkle benefits to further promote the youthful appearance of facial skin. Of course, skin brighteners should also be able to help skin appear brighter and more radiant, just as their names suggests. To aid your search for the ideal skin brightening product, we've listed and evaluated each top skin brightener below on its ability to deliver these desired results.

Our Top Skin Lightening Choices

  • Revitol Skin Exfoliator

    Revitol Skin Exfoliator
    • Ability to Lighten Skin Tone
    • Ability to Reduce Freckles, Sun Spots
    • Promote Brighter and Radiant Skin Tone
    • Reduce Fine Lines and Wrinkles
    Overall Raw Score
  • Cosmelan

    Cosmelan
    • Ability to Lighten Skin Tone
    • Ability to Reduce Freckles, Sun Spots
    • Promote Brighter and Radiant Skin Tone
    • Reduce Fine Lines and Wrinkles
    Overall Raw Score
  • Makari Oralight

    Makari Oralight
    • Ability to Lighten Skin Tone
    • Ability to Reduce Freckles, Sun Spots
    • Promote Brighter and Radiant Skin Tone
    • Reduce Fine Lines and Wrinkles
    Overall Raw Score
  • Nur 76

    Nur 76
    • Ability to Lighten Skin Tone
    • Ability to Reduce Freckles, Sun Spots
    • Promote Brighter and Radiant Skin Tone
    • Reduce Fine Lines and Wrinkles
    Overall Raw Score
  • ActiFade

    ActiFade
    • Ability to Lighten Skin Tone
    • Ability to Reduce Freckles, Sun Spots
    • Promote Brighter and Radiant Skin Tone
    • Reduce Fine Lines and Wrinkles
    Overall Raw Score
  • Proactiv Dark Spot Corrector

    Proactiv Dark Spot Corrector
    • Ability to Lighten Skin Tone
    • Ability to Reduce Freckles, Sun Spots
    • Promote Brighter and Radiant Skin Tone
    • Reduce Fine Lines and Wrinkles
    Overall Raw Score
  • Shiseido White

    Shiseido White
    • Ability to Lighten Skin Tone
    • Ability to Reduce Freckles, Sun Spots
    • Promote Brighter and Radiant Skin Tone
    • Reduce Fine Lines and Wrinkles
    Overall Raw Score
  • Ivory Caps

    Ivory Caps
    • Ability to Lighten Skin Tone
    • Ability to Reduce Freckles, Sun Spots
    • Promote Brighter and Radiant Skin Tone
    • Reduce Fine Lines and Wrinkles
    Overall Raw Score
  • Kojic Acid

    Kojic Acid
    • Ability to Lighten Skin Tone
    • Ability to Reduce Freckles, Sun Spots
    • Promote Brighter and Radiant Skin Tone
    • Reduce Fine Lines and Wrinkles
    Overall Raw Score
  • Lightenex

    Lightenex
    • Ability to Lighten Skin Tone
    • Ability to Reduce Freckles, Sun Spots
    • Promote Brighter and Radiant Skin Tone
    • Reduce Fine Lines and Wrinkles
    Overall Raw Score
Jill McDonald

Jill McDonald has pursued her degree from University of Arkansas for Medical Sciences. She is an expert in nutrition and health science, She in known for her knowledge and wisdom. She is a regular contributor for thebeautyinsiders.

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