Shiseido White Lucent Concentrated Brightening Serum – Overview
Establishing its roots as a pharmacy four years after the Meiji Restoration in 1868, Shiseido Pharmacy was the first westernized pharmacy in Ginza, Japan. Even to the point of offering Japan its first soda fountain, the founding head pharmacist, Arinobu Fukuhara sought to bring the benefits of western pharmaceuticals to Japan when herbal remedies were still more widely accepted. Incorporating a heavy research and development orientation in the production of cosmetics and personal care products, the Shiseido Pharmacy grew to become one of Japan’s oldest sustaining companies due to its dedication to five management principles which are quality first, coexistence and co-prosperity, respect for customers, corporate stability, and sincerity in business transactions. This philosophy led to a store chain network, customer loyalty programs and worldwide expansion.
Shiseido White Lucent Concentrated Brightening Serum – Product Description
The US product page provides a listing of brands by treatment, makeup and fragrance. The treatment line includes skincare, sun protection and body care among others.
Shiseido’s White Lucent brand counteracts the muddled blotchiness of skin as it ages. Its technology works to defeat the elements that plague the face with dull, spotted, rough skin. While not all the brand’s products are available in every country, Shiseido White Lucent Concentrated Brightening Serum is formulated with a Super Spot Deacti-complex which seeks dark spots and dullness to respond to the malfunction in the skin’s organic communication process. Despite the $118 price tag there were an abundance of positive reviews, however, a full product list beyond mention of the Deacti-Complex and a vague reference to the use of Vitamin C was missing. Additionally, Shiseido White Lucent Concentrated Brightening Serum appears to be out of stock and restricted to major department store retail availability.
Shiseido White Lucent Concentrated Brightening Serum – Advantage
- Shiseido White Lucent Concentrated Brightening Serum attacks the effects of aging skin tone on three fronts.
- The company website offers an extensive history of the company’s origins.
- Shiseido White Lucent Concentrated Brightening Serum has earned a vast amount of positive reviews.
Shiseido White Lucent Concentrated Brightening Serum – Drawbacks
- Shiseido’s various websites dedicated to similar information was a little disorienting.
- Shiseido White Lucent Concentrated Brightening Serum may be too costly for some.
- An ingredient list for Shiseido White Lucent Concentrated Brightening Serum was non-existent.
Shiseido White Lucent Concentrated Brightening Serum – The Bottom Line
While the exoticness of Shiseido is very appealing as is its industry history, the mystery surrounding how Shiseido White Lucent Concentrated Brightening Serum achieves results is unbecoming at $118 per tube.