This year consumers will spend billions of dollars on beauty products. When it comes right down to it, people love cosmetics, and are willing to spend ample amounts of their hard earned dollars in attempts to look and feel their best-especially when it comes to anti-aging products, more importantly anti-wrinkle creams.

There are tons of products on the market to choose from but it can also be frustrating to know which one will work for us. "What should I pick?" we tend to murmur under our breath as we hold a few products in our hands to compare ingredients, which may or may not mean anything to us. So how do we decide? Dr. Brandt, world renowned celebrity Dermatologist, knows the answer to our wrinkle cream dilemma. He said "you want to look for ingredients that have been thoroughly researched and have a proven track record of effectiveness and safety."

Why Clinical Proof is Important with Wrinkle Creams

Clinical proof is of the utmost importance, when it comes to choosing the right wrinkle cream, because they can be costly and you want to spend your money wisely in an effort to reverse the affects of aging and look and feel your best. A product that does not work essentially takes money out of your wallet for nothing. Fortunately, the best wrinkle creams currently on the market, for the most part, offer such clinical proof. It is always good advice to research any wrinkle cream that you are considering purchasing and assure that it does meet these requirements before opening your wallet and spending any of your money on it.

There are 4 important requirements to look for in a quality wrinkle cream - moisturizing ability, anti-oxidant properties, anti-inflammatory ingredients, and collagen stimulation.

A high quality brand of wrinkle cream will also utilize a high potency moisturizer to deliver their key ingredients. Also make sure that you look for products that contain Hyaluronic Acid, one of the most potent moisturizers, capable of carrying as much as a thousand times its own weight in water.

Anti-oxidants help your skin repair sun damage, which is the number one cause of wrinkles and age spots. Antioxidants will nourish your skin and facilitate skin cell regeneration giving the appearance of firmer and more youthful looking skin.

Collagen is an important component key to keeping the skin looking young and healthy. Collagen stimulants are extremely effective in reducing fine lines and wrinkles due to improvement of the underlying skin structure. Two of the most common ingredients that you will find in any effective wrinkle cream are: Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7. Both of these ingredients have been proven to increase production of collagen in the skin and to boast the growth of the connective tissues.

The best wrinkle creams, those that use proprietary blends of clinically proven ingredients, do indeed work as good, if not better than alternatives like surgery or facial injections. It is important to make sure the product you purchase contains the vital ingredients that have been clinically proven to be an effective anti-wrinkle cream.

Dermatologist Recommendations for Maintaining Younger, Healthier, Vibrant Looking Skin:

• Be certain to consistently apply the product(s) you choose in accordance with its directions for use;
• Pay special attention to your neck and hands while applying the product(s) you choose, as these areas reflect your age;
• Always use sunscreen with a Sun Protection Factor (SPF) of at least 15;
• Drink at least eight glasses of water a day to stay well hydrated;
• Avoid excessive intake of caffeinated and alcoholic beverages, as they may contribute to dehydration and exacerbate the appearance of fine lines and wrinkles; and
• Be sure to get adequate rest every day.