H2O+ Waterwhite Overview
H2O Plus, established in 1989, set out to produce the first water-based skincare product derived from seawater and dermatological technology to combat the effects of urban living. The skincare line is designed to enhance hydration, rejuvenation and appearance while protecting the skin from the pore-clogging side effects of other products. With the lead in developing, manufacturing and marketing its prestigiously branded products, H2O touts its unique blend of “water plus” naturally nutrient sea ingredients for helping clients attain and maintain healthy and youthful looking skin.
At first glance, the H2O Plus.com website’s use of poetic sea imagery to express the benefits of its product lacks concrete information. Beautifully designed, the site only provides snippets of the company’s origin, while creating a very organized tour of its expansive product line. The products, available in spas, beauty supply stores and online, are carefully categorized according to use. The product pages list a photo, a brief description including the price and size, plus additional tabs revealing product benefits, usage, ingredients, and reviews.
Unlike other sites, H2O Plus lists a variety of reviews. The company, which boasts of environmentally responsible products and packaging materials, shows actual reviews that both sing its product praises and suggests room for improvement.
H2O+ Waterwhite – Product Description
In April of 2002, H2O Plus introduced its Waterwhite Brightening line, which was designed to lighten, brighten and protect the skin’s youthfulness. H2O Plus’ explained the use of a technologically advanced formula of high performance ingredients, which were scientifically proven to assist in lightening the skin’s complexion. It is also believed to enhance clarity and evenness by eliminating skin spots and discoloration known to be caused by aging and sun damage. The complex ingredient formula includes Vitamin C, live yeast cell derivatives and Marine algae. Ranging in price from $22.50 to $45, the entire line covers every step of a client’s skincare regime.
In particular, H2O Plus’ Waterwhite Brightening Night Cream is a nightly repair cream designed to brighten the skin’s complexion, reduce unevenness, and improve texture by releasing its benefits throughout the night. The company claims the product’s uniqueness is in its ability to take advantage of skin cell’s heightened receptivity during resting hours. While this product is listed in H2O’s April 2002 press release archives and on its Canadian price list, it is not displayed in the website’s product pages. This night cream does appear to be available through a few third-party online retailers.
H2O+ Waterwhite Advantage
- H2O’s website was easy to navigate with plenty of general product information.
- The company is environmentally responsible and its products are natural.
- For the products available, the company showed reviews with varying opinions.
H2O+ Waterwhite – Drawbacks
- H2O’s Waterwhite Brightening Night Cream isn’t readily available through their website.
- Specific company information was scarce.
- The website didn’t reveal any clinical testing information regarding its products.
H2O+ Waterwhite – The Bottom Line
H2O’s business and product formula derived from water-based skincare and the benefits of sea minerals seem popular, however, its website was more sales- oriented than information-rich. It was difficult to determine the effectiveness of their products beyond the varied reviews. In addition, information regarding H2O Plus’ Waterwhite Brightening Night Cream was not easily available for in depth research or purchase. A client interested in this product could base a decision solely on the information available for other products in the same line or search for specific reviews at third-party retailers such as the Skin Store.com or Amazon.com. The absence of this product from the company product pages suggests that it may not be a top seller.
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**This is a subjective assessment based on the strength of the available information and our estimation of efficacy.
*Results may vary. The information contained in this website is provided for general informational purposes only. No medical claims are implied in this content, and the information herein is not intended be used for self diagnosis or self treatment of any condition.
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