L’Oreal Gets FDA Warning

 

L’Oreal gets FDA warning regarding their advertisements for an anti-aging cream particularly Génifique from Lancôme. L’Oreal is currently one of the world’s largest cosmetics groups with loyal customers from all over the globe. The United States Food and Drug Administration warning is regarding the company’s advertising method using language that makes the L’Oreal skincare product sound like a drug. Advertisements for the Génifique claim that it can “stimulate cell regeneration to reconstruct the skin to a denser quality” and “boost the activity of genes” and therefore reduce the signs of skin aging.

L'Oreal Gets FDA Warning

According to the FDA, any product which claims to affect either the structure or function of a person’s body is classified as a drug. In the United States, drugs cannot be sold without demonstrating to the FDA that these are not just effective but also safe. Since Lancôme has not submitted the necessary data for marketing its product as a drug, the FDA gave the company 15 business days to come up with a plan to tone down its advertisement language. Otherwise, Génifique will not be allowed to be sold in the United States.

According to a representative of L’Oreal, they have already received the warning and will respond to the regulatory concerns in a timely manner. The representative from L’Oreal’s corporate communications department stated that Lancôme is fully committed to complying with the laws and regulatory standards and they are doing everything they can to address the issue. According to inside sources, the incident wherein L’Oreal gets FDA warning is not being taken lightly so the company is now a lot more careful when it comes to their claims and advertisements.

More and more cosmetic companies are pushing the envelope when it comes to bold promises especially regarding anti-aging. However, this one from L’Oreal obviously went too far. According to Dr. Barney Kenet, a dermatologist based in Manhattan, if the product really modified the activity of genes in any way, it would not be sold over the counter.

However, he also states that the incident where L’Oreal gets FDA warning is unusual since cosmetic companies don’t usually get called out for such claims. In fact, there are many other similar products on the market making similar claims. This problem is common because most people wouldn’t even consider filing a formal complaint or class action lawsuit in case such claims are not delivered by the products.

This incident should be a lesson to all cosmetic companies to avoid making bold claims just to increase revenue. Hopefully, the FDA will keep close watch on all cosmetic companies and not just single out the big ones. After all, there are many other skin care products that make similar bold or even bolder claims which usually deceive consumers.

As we age the composition, texture and appearance of our skin changes. Signs of skin aging include wrinkles, fine lines, loss of moisture, uneven tone, and dull, tired-looking skin. There are countless anti-wrinkle creams on the market promising to make skin look and feel younger. Many anti-wrinkle creams promise everything short of a facelift or to provide the much sought after "fountain of youth". In reality most are just moisturizers marketed as anti-aging products.

Below you’ll find some of the most effective wrinkle serum/cream formulations on the market today, in our opinion.

rating chart

Our Top Wrinkle Creams

#1
Stemuderm

Stemuderm

Skin Firming Complex that Increases Collagen Production for Smooth Skin

Anti-wrinkle Dermatological Treatment

Delays Skin Aging

Reduces Fine Lines and Wrinkles

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#2
Strivectin

Strivectin

Skin Firming Complex that Increases Collagen Production for Smooth Skin

Anti-wrinkle Dermatological Treatment

Delays Skin Aging

Reduces Fine Lines and Wrinkles

#3
Olay Regenerist

Olay Regenerist

Skin Firming Complex that Increases Collagen Production for Smooth Skin

Anti-wrinkle Dermatological Treatment

Delays Skin Aging

Reduces Fine Lines and Wrinkles

#4
Dermagist

Dermagist

Skin Firming Complex that Increases Collagen Production for Smooth Skin

Anti-wrinkle Dermatological Treatment

Delays Skin Aging

Reduces Fine Lines and Wrinkles

#5
Oxytokin

Oxytokin

Skin Firming Complex that Increases Collagen Production for Smooth Skin

Anti-wrinkle Dermatological Treatment

Delays Skin Aging

Reduces Fine Lines and Wrinkles

#6
LifeCell

LifeCell

Skin Firming Complex that Increases Collagen Production for Smooth Skin

Anti-wrinkle Dermatological Treatment

Delays Skin Aging

Reduces Fine Lines and Wrinkles

Dermatologist Recommendations for Maintaining Younger, Healthier, Vibrant Looking Skin:

  • Be certain to consistently apply the product(s) you choose in accordance with its directions for use;
  • Pay special attention to your neck and hands while applying the product(s) you choose, as these areas reflect your age;
  • Always use sunscreen with a Sun Protection Factor (SPF) of at least 15;
  • Drink at least eight glasses of water a day to stay well hydrated;
  • Avoid excessive intake of caffeinated and alcoholic beverages, as they may contribute to dehydration and exacerbate the appearance of fine lines and wrinkles; and
  • Be sure to get adequate rest every day.

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