What Is Rimmel Volume Colourist Mascara?

It is the first mascara from a popular brand that gradually darkens eyelashes. It works instantly to boost lash volume loading the lashes with a jet-black finish. It offers a partly permanent lash-tint complex for progressively blackening the eyelashes every time it is worn. From 14 days onwards of application, the lashes become visible darker. It uses an advanced multi-tasking formulation which is a blend of creamy, ultra-black lash volume-boosting formulation and Lash-Tint Complex (using natural colorant) for long-term effects. There are two shades available: black and extreme black.

The product is from Rimmel London which is a popular makeup brand in the United Kingdom. The brand is known for its range of mascaras which are being sold at affordable prices.

Rimmel Volume Colourist Mascara Pros and Cons

Rimmel Volume Colourist Mascara

  • Form:Liquid
  • Use:Eyes
  • Color:Black
  • Benefit:Immediately Longer And Fuller Lashes Tinted Over Time, Jet-Black Impact
  • Ingredients:Lash-Tint Complex, Ultra-Black Lash Volumising Formula, Shea Butter, Glycerin
  • Brand:Rimmel
  • Weight:0.37 Fl Oz


  • The product instantly makes lashes appear fuller and longer.
  • It grabs each lash and has a good lifting effect.
  • The product is affordable compared to similar formulas from other brands.


  • The formula can irritate the eyes especially those that are sensitive.
  • Some users reported minor flaking and smudging issues.
  • There is feedback complaining about how messy it can be especially when you are still learning how to apply it properly.
  • Some users aren’t satisfied with its long-term effects especially in improving eyelash volume.

What Are The Ingredients In Rimmel Volume Colourist Mascara?

There is limited information on the active ingredients of the mascara but it is said to contain two primary ingredients which are:

Lash-Tint Complex: This gradually darkens the color of the eyelashes using a natural colorant. It is said to work after just 2 weeks of continuous use. There is also a non-permanent tint which gradually wears off once application stops.

Ultra-Black Lash Volumising Formula: This is for temporarily increasing eyelash volume for thicker and more beautiful lashes. No information on the actual components of this formula is provided on websites that are selling Rimmel Volume Colourist Mascara.

Shea Butter: This is for soothing, nourishing, and moisturizing skin so that it will return to its natural, healthy state after treatment. It also reduces skin Inflammation [1].

Glycerin: May help skin retains moisture while reducing inflammation but also can cause skin irritation to sensitive skin [2].

How To Apply Rimmel Volume Colourist Mascara?

Apply just like regular mascara. Start from the roots of the eyelashes carefully working your way to the tips. Make sure to be careful when applying since the formula can irritate the eyes. If it irritates the eyes, wash with water.

Final Verdict: Rimmel Volume Colourist Mascara

Rimmel Volume Colourist Mascara is an impressive product with many good reviews from users. It is not incredibly volumizing in just one coat but you can build it up with a few coats. This is a product from a popular makeup brand that is particularly known for its mascaras. It is worth the price although there are also negative reviews from users saying it can get messy when applying. Thus, it is not for everyone. However, there is a good chance that users will like or even love this special mascara.

There are quite a few eyelash enhancing products on the market today, many of which appear to be capable of providing a few key benefits. Specifically, in addition to providing improvements in eyelash length, volume, and texture, an eyelash enhancer should also contain only quality ingredients. Furthermore, these ingredients must be able to nourish lashes so that they stay well conditioned and strengthened against premature breakage. Because of the importance of these characteristics of an ideal eyelash enhancer, along with the large number of eyelash products sold today, we've listed several of our top eyelash enhancers below.


Our Top Eylash Enhancing Products

#1. Lash24

Overall Grade: A+
Lash24 Rating Editor Rating Learn More >>
Improves Lash Volume Instantly*
24 Hours Of Continuous Nourishment*
Provides Fuller Lashes*
Makes Lashes Strong*
Promotes Healthy Appearance of Lashes*
Ingredient Safety
Projected Effectiveness
Return Policy
Customer Satisfaction
Overall Rating 4.9/5


  • Day-Night Formula
  • Immediate results
  • Easy to apply
  • Cruelty-free
  • No side effects on eyes
  • Clinically Tested
  • 90 Days Money Back guarantee
  • Free shipping (US)
  • No artificial colours & sweeteners
  • Gluten & Soy Free
  • Safe for pregnant and nursing women
  • Non-greasy formula
  • Uses natural ingredients
  • Easy to carry compact packaging


  • The product is only available online

Customer Review & Rating: 4.9/5

"I've been using Hair La Vie's Lash24 Serum for about a month now and I have achieved dramatic results. My eyelashes are longer and fuller and look so good with or without mascara. I highly recommend this product!" - By Caslin Elizabeth


The Lash24 serum is being declared the first ever result driven eyelash enhancing serum with dual formula by our customers. People are experiencing immediate fuller & denser eyelashes when they apply the AM primer formula (Morning) as it is lightweight & aims to give all day long boost to the lashes whereas the PM serum formula (Night) works overnight to nourish each lash intensely. The ingredients in the product are natural & clinically tested to use.

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#2. Beverly Hills MD Lash Enhancing Serum

Overall Grade: A
Beverly Hills MD Lash Enhancing Serum Rating Editor Rating Learn More >>
Prevents Lashes From Falling Out*
Enhances Natural Growth of Lashes*
Improves Lash Health*
Makes Lashes Appear Longer & Denser*
Keeps Lashes Hydrated*
Ingredient Safety
Projected Effectiveness
Return Policy
Customer Satisfaction
Overall Rating 4.8/5


  • Free shipping on US
  • 60 Days money back guarantee
  • Clinically Proven Ingredients
  • Contains Hyaluronic Acid
  • Contains Antioxidants
  • Non-prescription treatment


  • As it contains incredible active ingredients such as peptides, milk proteins & hyaluronic acid, it is on the pricey side.

Customer Review & Rating: 4.8/5

"I am so excited about the improvement my eyelashes! After some eye problems and taking a break from mascara for about a year, I realized my lashes were in terrible condition. Mascara just highlighted the problem of uneven lengths and missing areas of lashes. I am so pleased with the results of your Lash Enhancing serum! Not only is it improving my lashes, it does not cause any irritation to my sensitive skin." - By Ann Bortz


Beverly Hills MD Lash Enhancing Serum is loved by customers as it gives natural boost to the lashes. It comprises effective ingredients that gently helps getting the dramatic look naturally, until recently, was only possible with false lashes or semi-permanent extensions. The results are visible in the first week of use, hence it has been successful in winning the trust of users.

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#3. Tru Alchemy Lunar Lash

Overall Grade: A
Tru Alchemy Lunar Lash Rating Editor Rating Learn More >>
Nourishes Lashes Intensely*
Promotes Youthful, Longer, and Thicker Lashes*
Retains Moisture Throughout The Day*
Repairs Damaged Lashes by Extension or Curlers*
Prevents Thinning of Eyelashes*
Ingredient Safety
Projected Effectiveness
Return Policy
Customer Satisfaction
Overall Rating 4.8/5


  • Naturally Derived Formula
  • 60 days money-back guarantee.
  • Clinically studied ingredients
  • Patented lash-enhancing formula
  • No mineral oils or extracts used
  • Paraben & Sulphate free
  • Dye-free
  • Non-toxic
  • Eyes-friendly serum
  • No synthetic fragrance used
  • Zero Gravity Stem Cell Technology used


  • It is sold only via online platforms

Customer Review & Rating: 4.8/5

"It's just kind of amazing! I admit that I have a lot of scepticism when it comes to eyelash products, but this one is the real deal." By Jennifer


Tru Alchemy Lunar Lash serum is giving visible & satisfactory results to our customers if they use this eyelash serum twice a day. This serum is specially formulated with the Zero Gravity Stem Cell Technology to enhance the appearance of lashes along with boosting the natural growth & reducing the lashes from falling out.

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